Simplified Apps are key to Mobile Marketing success

Successful mobile marketing and app development should rely on a simplified user interface and simplified purpose. Tinder, a gamified dating app, is a prime example of success with a simplified user interface. In 2014, Tinder boasted over 50 million users per month (Tinder’s Wiki). Its basic premise of swiping right for profiles the user likes …

Hashtags: do they require more effort than they are worth?

Hashtags are useful little categorising tools for online media – particularly on social media websites. However, while creating campaign-specific hashtags has the potential to boost a marketing campaign into viral success, there is often an imbalance between the amount of effort that goes into creating them and the rewards reaped. The hashtag first emerged on …

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